Joel Quenby

Home
Copywriting
Editorial

My Copywriting Portfolio contains media in various formats: from press ads and digital copy to books, billboards, brochures, advertorials and more...

I was lead copywriter for BMW and MINI – for around 20 countries in the Asia-Pacific region. MINI is cheeky and playful, throwing some fun into the mix.

My work with both brands typically involved communicating innovative technologies. This meant researching each new technical feature thoroughly to identify its key selling points – then write them up in an upbeat, convincing manner.

Advertorial-style promotional watch blurbs for a luxury lifestyle magazine

A brochure wirttten for Thai Airways

I’ve written for various clients across diverse industries. I relish boning up on unfamiliar topics. Then getting overfamiliar with them. The following press advertisement promoted a prestigious hospital’s new health checkup program –designed specifically for golfers.

Actually, golf swung by pretty often in my work. (Its lifestyle connotations lead market researchers to an affluent demographic, I guess.)

The ad beneath was conceptualized to promote an expensive BMW owners’ privilege program offering everything from yachting jaunts to golfing holidays.

BMW constantly emphasized its premium-but-still-relatable copy tonality; this, however, was often self-evident in the things I was writing about …

Alerting potential patients to the warning symptoms of a stroke for a high-end international hospital franchise

I edited and updated the entire English-language portal of Merck Pharmaceuticals' Thai website

I write the SEO-optimised Web copy for this Northampton-based drone video/photography firm: shutterdrone.co.uk

I edited Travel+Leisure magazine features for online reading and migrated back issues of the magazine to their online archive

I wrote for TAG Worldwide’s global rebranding of Hilton Hotels & Resorts. The copy was updated and modernized for a broader (yet still luxury) demographic. This campaign took over two years to complete

Comparing BMW's 7 Series to a wild, untamed mustang

Web copy for a tradesman's kitchen-fitting/bathroom/plumbing business

Owning a BMW even enhances the everyday experience of going shopping – among other facets of your life. Like driving.

I wrote promo copy for a prominent Australian meteorological forecasting firm used primarily by mining companies

A brochure produced for a start-up specialising in 'virtual office' services and facilities

I wrote Web copy for hundreds of British estate agencies while SEO digital copywriting for the marketing department of the UK's largest property group

Promotional copy for Boucheron's high-end timepieces

I edited articles for LuxeInACity, a luxury lifestyle/travel blog voted one of the ‘top 5 luxury travel blogs’ by the readers of USA Today

Web copy about cloud computing tech solutions offered by prominent British IT firm, Clear Cloud Services

This campaign installed MINI models to the facade of a Singaporean mall to connote the car's agility

An informative wall display designed for Roche Pharmaceuticals' global AGM

A press ad promoting the crystal-clear USP of SONY's latest high-definition television

This copy describes the exotic appeal of Thai food written for a book produced by the Thai Chamber of Commerce in conjunction with their Department for Export Promotion:

An introductory press release written for Street Door Media, a 'guerrilla marketing' start-up based in NYC & LA that specialises in streetwise outdoor advertising

A press ad to promote a massive MINI launch campaign. Please excuse the tautology in the previous sentence. I even won an award from Singapore Press Holdings for – da-da-da! – ‘Advert of the Month.’ It’s still something!

A press ad introducing a women's heath-screening programme at a private hospital

A press release raising awareness of the InterContinental Hua Hin hotel's speedboat tour promotion

This is copy from a book commemorating BMW’s ‘Art Cars’ promotion. Notable artists and designers – like Roy Lichtenstein – were invited to create custom paintjobs on historic models for a rainbow-hued automotive exhibition.

I contributed a quarterly column to Bangkok Airways' in-flight magazine

A poster showcasing Singha Beer's entry into the US market via the brewery's sponsorship of a tennis tournament in Washington DC

Pages from a marketing communications newsletter written for Dusit International, an upscale Asian hotel franchise

Make a free website with Yola